"Our cover art person thought 'Dick Pound' was part of the title."

If your name is Richard Pound, you should probably tell people to call you Richard Pound. If you are determined to make your life a living hell, you can go by Dick Pound. If you are just utterly oblivious, you should write a book and let the publishing company pick a cover image that looks exactly like your name sounds. Under no circumstances should you let Amazon describe your book as "lucid and penetrating." We've been aware of Mr. Pound since the Internet first started passing funny pictures around like kids in detention, but apparently in all that time he's never figured out the problem his name causes, probably because he's Canadian. He's pretty much the biggest anti-doping crusader in sports, which is why he once threatened that if Marion Jones went on the record saying she didn't cheat, "it's going to be a dark and deep hole into which she goes." This man does not know his own name.