"Mostly, it's really made a difference in my confidence."

Ask Thomas Keiser why he's doing this, and he thinks he knows the answer: "It helps hydrate you, because it absorbs 10 times its weight in water," Keiser said. "And instead of the water just going in your system and flushing right out, it's going to sit in you longer."¹ Aside from the questionable logic of something absorbing water keeping you hydrated and the fact that when you're working out in the South Carolina heat in summer it may well be a good idea to flush tons of water (it's called sweat and it cools you down), Thomas is missing the bigger point of "why?" Why, Thomas, chia seeds? There are so many seeds out there. They are all dry. They all absorb water. Have you ever seen how the ground works? Seeds and water go in, plants come out. Why the only seed we all know and laugh at because it makes plants grow like hair on little clay dogs and busts of the President? Maybe it was all that Carolina heat going to his head.

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